Showing posts with label marketing research. Show all posts
Showing posts with label marketing research. Show all posts

Tuesday, August 9, 2011

Answers by the Bushel


A few days ago I posted about the confusion I felt concerning whether I could do this thing called writing in today’s publishing world without losing what was left of my mind. I got part of my answer last evening as I listened to two more class sessions on Author Summer School.

As I was listening to the experts, my mind filled with how each of their points pertained to me and what I could do both in strategy and platform without doing much more than I am already. The only thing I really needed to do was stop worrying so much about not getting more writing done and devote a short amount of time to putting what I really needed into place.

 I suddenly saw myself in my tiny rowboat, floundering with oars that weren’t quite gaining enough purchase in the water to propel me forward. It came to me that that was the problem I’d been having. It wasn’t that I was writing all the wrong stuff or not enough. Instead, the problem lay in my scattering all that writing as so many jetsams inefficiently onto the waters of potential publishing success. I was actually sabotaging myself by not taking the time to put together a working and effective plan of action for myself.

I realized that while I would lose a couple of weeks writing time, I would gain much more, including a renewed focus and a method for doing all the types of writing that I wanted to do. The key was to actually have separate platforms with separate foci.

I know. It sounds daunting, doesn’t it? But the way I envisioned it, the only daunting part was that initial learning curve for putting the plan into place and for keeping the different arenas separate on the net.

For example, I have this blog with its followers for children’s work and the occasional experimental piece of fun. I have my Wordpress blog for interviews, reviews, and commentaries of various types. I also have a brand new blog opening soon to replace my Positive-At-Tent-Ion website; a new blog that I believe will be better by far than the old site and that will be run like a small magazine.  God willing, my followers there will come over to the new one.

The social media portion of the equation will be put together in the next couple of weeks while I’m taking classes and building a large file of expert advice from all across the spectrum. I figure if I take the time now to do this, along with subbing out all the remaining work in my file cabinet, I have a shot of coming into September with a plan of daily action that will keep me motivated, productive, and moving forward with my writing career.

That’s where I am today; beginning to put together the plan. Making those decisions that force me to dedicate my focus, as well as time, to writing to the best of my ability while riding a marketing strategy toward the future.

I hope that others out there with this predicament can find hope in my trials and struggles. There are answers out there, if you ask the right questions and if you’re willing to accept opportunity when it’s offered. I just had another thought. This change is necessary for me because my writing grew beyond the fences that had previously held it. Will that happen again, if I take on another growth spurt?
Huh. If it does, I'll just have to adjust again. Practice makes... and all that.

Take care, all. Until later,

Claudsy

Friday, April 29, 2011

Making the Most of Memories

Memoir is making a comeback as most editors can tell you. It isn’t just the big publishers who’re trolling for good pages of memories. Magazines are just as interested in finding passages from one person’s memories that will resonate in another person’s mind.
Literary magazines seek memoir in a variety of genres. Everything from a boy’s first soapbox race experience to a girl’s first brush with love fascinates readers when delivered with finesse, humor and/or poignancy. Editors know this and sit on the river bank of possibility, fishing for the perfect submission to float by, ready to be reeled in.
Plucking the perfect memory to expand into an essay can happen quickly. You only have to hear someone tell about a recent event or see a commercial on television. A similar memory flashes through your mind that is vivid, exciting, and filled with details to entice a listener. Within an eye blink you’re inside that memory, breathing in the sensations that riveted you back then.
If you believe that others have had similar experiences or that they have felt as you did, you have the makings for a memoir subject. The trick is finding its length of memory strength and subject direction.
Memory and Subject Usage
Just because you have decided on the memory doesn’t mean that the heavy work is done. Once a specific recollection is chosen, what aspect of it are you going to use for your essay or story?
This choice can make or break the impact of the finished work. Everything else hinges on this choice. If you have a specific market in mind to approach, the subject will have to be something they will appeal to that market.
If your memory concerns how long it took you to choose your wedding gown from all the available dresses at the local shop, it wouldn’t appeal to a magazine which specializes in disabilities. If, on the other hand, it reveals your wedding dress selection as based on the fact that you happened to be on crutches due to a recent injury, that disabilities magazine might leap on such an unusual slant to the question of disability and everyday life.
You could take that same memory and use it for a memoir piece from a sports slant, especially if said injury came on the ski slopes. In this one, you don’t have to mention the dress selection, but rather, concentrate on the injury and the mental upheaval that occurred when facing your wedding on crutches. It could end with admiration for those who function each day knowing that the inconvenience of crutches is a permanent thing.
In the end, whichever richly detailed memory is chosen, the subject for a memoir drawn from it can vary in emphasis and direction. Much depends on what use you wish to make of it and the medium you’ve selected to receive your manuscript.
Length of Memory Strength
This expression denotes the strength of memory being relived coupled with the calculated length of written piece sparked by this memory.
Here’s an example.
A memory of swimming with friends at the local creek sparks many memories that can tie into it. There is a memory of having dear old Dad through you into the deeper water to “teach you to swim” and how your terror kept you from taking to the water for another ten years. That memory ties to one with your first “official” swim instructor and the crush you had on him until you learned that he only liked redheads.
This line of memory (and we all have ones like it) creates a timeline for either an article or a story. For an article, the writer can flesh out each strong mental impression and create a piece on the consequences of mile-marker events in a person’s life. On the other hand, the article could revolve around only the fear-driven experience and the scars that ensued, or how the father’s action changed the relationship between child and parent. The permutations are endless, depending on how many memories were sparked and their quality or importance.
Once the decision is made regarding how the memory is going to be used, the critical factor is how long the article or story will run. Consider it the petal vs. blossom question. It could run very short (under 400-600 words) as a personal experience piece for a children’s magazine. It could go between 1500-2000 words for a popular magazine as personal experience, as well. Two thousand to 5000 words could take the memoir to literary magazines that are looking for more detail, critical thinking, and expertise.
Standing above the rest is the book-length manuscript. Many book publishers are looking for well-written memoirs of varying types for their lines. Some want manuscripts from celebrities or public figures. Others snag those from people who know people (the starlet’s personal assistant, for instance.) Still others will consider superbly written manuscripts from the ordinary man or woman.
Some of the time humor is selected over other considerations. Geographical or historical relevance can also help trigger interest from publishers. Every book deal has its own deciding factors.
One Way for Making Memoir Work
My writing for the next year or so will utilize huge amounts of travel memory and its central role in articles. After so many months on the road, I have more material than I can ever use on just about every subject imaginable.
Much of it I’ll use for literary. There are tons of bits for children’s magazines. Still more can go to trade magazines and travel markets.
The book, at least for now, will center on the changes that took place within Sister Jo and me as a result of the places we visited and what we experienced. That subject has distinctly personal reverberations. As well, the manner in which we chose to approach the project makes it more unique. Once that one’s finished, we can discuss others with different slants.
 We have a few more days to explore before settling down again. I hope your memoirs are as rich as ours. It’s never too early to begin thinking about the past and how it can be used.
Until later,
Claudsy

Monday, February 7, 2011

Experiencing Life As A Dream

Sister Jo and I began our sojourn two months ago. It feels like many more months than that, which got me to thinking. I’ve always known that one’s sense of the passage of time is relative to the experiences within the timeframe being referenced. There’s a very valid reason for the phenomenon.
Back in the 1970’s researchers at either the University of Michigan or Michigan State University did a long term study on time perception. They found that there is both “real” time and “mind” time.
Time Differences
The researchers found profound differences between the two types of time.
“Real” time was defined as the passage of time as recorded by a clock. Such time is a man-made measurement of experience. It’s also considered a measurement related to distance, but still a measurement.
“Mind” time was defined as a person’s individual experiential perception. Each person perceives the passage of time differently according to how fast their mind processes information, as well as the emotional investment used during the experience.
Apparently the research was prompted by someone asking why a person can experience hours or days of time passage within the body of a dream. The brain processes information in nanoseconds, which is infinitely faster than clock time. The researchers decided to look for the truth.
The Experiment
The basic experiment was a simple one. Find subjects who’d always wanted to learn to do one thing specifically—compose music, learn a foreign language, etc. Once the subjects were located [all were mature adults], each one was hypnotized for their instruction.
Example: [Not taken from actual study] During hypnosis a subject—let’s say a civil servant--is told that he’s been given two years to learn how to write music, which he’s always dreamed about. He can stay in his room and learn for that two years. He will be provided with everything he needs to learn. All he has to do was ask.
He’s told that someone will come to tell him when his time is up. He’s left to his own devices to use the resources provided to learn his new field. Whatever he asks for, he receives. He spends his time working on a computer, playing with instruments, and learning.
The Results
Are you concerned? Don’t be. The amount of time he’s in the room, as measured in “real” time, is only a few hours.
The result astounds the researchers. Not only can the man compose music but beautiful music and is ecstatic with the results of his new education. He’s also told that only a few hours have passed since he began.
The ultimate reality is that “mind” time runs and processes information incredibly fast. Learning under this process of mind usage is excellent, takes little “real” time, and has lasting effects. (When rechecked several months later, our civil servant is happily writing music for publication.)
Personal Appreciation of “Mind” Time
You might ask what this has to do with anything. Why is it important? It’s important for a couple of reasons.
When I said that our time on the road seemed to have lasted many months, I meant it literally. It seemed as if the calendar should be pushing toward May instead of February.
The reason for that perception is the number of experiences during that near eight weeks on the road. We’d covered 18 states in that “real” time. Within each of those states were individual experiences that had made an impact on our memories, either good or bad. That’s a mighty load of memories in so short a timeframe.
We’d taken a few notes here and there about most of the major experiences, but not the entirety of the road experience. My poor fingers would never have been still if that was the case. Whether I preferred it or not, my poor old mind had to carry the brunt of the load in memory form with scanty notations along the way.
The good thing about experiential memory is that it doesn’t escape when there are two of us on the drive. Each of us have a slightly different perspective, but that’s why it works so well. We can fill in details better that way. We can use her visuals and my audios. It’s according to who was paying the most attention at the time.
Also, have you ever had one of the days when you’ve worked and worked, gotten tons completed, and then looked at the clock only to see that only a couple of hours have passed? That, my friend, is “mind” time in action. Enjoy it while you have it. It usually accompanies those days when clock time seems to drag along and it seems that the day will never be over. Ever have one of those?
If not, I’m sorry. I used to groan each time until I realized how much I could get written during “MIND TIME.” It’s my writer’s best friend come to call.
I can use it for marketing research, which always seems to take forever. I can use it to draw out a plot or rough out an essay. It’s lovely for poetry. I relish those days now.
Take a minute and think about whether you’re using your mind time to its best advantage. Until we talk again,
Claudsy